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Highly ranked executive that has served as GM of adidas-Reebok Group, Under Armour, Sport 2000. Experienced in Marketing and in leading Brands in high performance in the Area of South East Europe.
April 2019 - today: Chief Marketing Officer – LEVER SA
Responsible for all Marketing projects within the Lever Group of Companies both in Private and Public sector.
Conducted the Agora Athens Open Mall project for the Historical Market of Athens.
Planned the Open Mall projects for 16 Greek Municipalities to be executed during 2020-2021.
In charge of Lever Marketing Operations both Consulting Wise and Corporate wise.
Feb.2018-Aug.2019: University of Sheffield International Faculty – Marketing Lecturer
2017- Jan. 2018: adidas Business Consultant in SE Europe
•Undertaking key adidas strategic projects on Retail, Distribution Networks, Consumer Preferences, Trade Policies, etc.
2015-2016: Sport 2000 Retail Chain: General Manager Greece
• Effectively managed a Retail Chain of 35 shops around Greece, increasing turnovers and establishing the retail brand.
Introduced the new concept of Sport 2000 operating system and layout in Greece
Efficiently executed the Member system, including 20 major retailers in the Sport 2000 system.
Made Sport 2000, No2 retail chain in Greece after Intersport.
2010-2014: General Manager Under Armour Greece & Balkans.
•Succesfully launched Under Armour Brand in Greece and the Balkans through a holistic and efficient market penetration plan to 100 Accounts, Media, Teams, Key Metropolitan Cities, Key influencers, etc.
•EMEA (Europe-M.East-Africa) sales winner trophy 2011 awarded in Baltimore, USA, for the No1 Sales Growth in EMEA, Best Under Armour Performing Country.
•Quadrapled Under Armour sales in the Area during the said period.
2006-2009: Adidas-Reebok General Manager in SE Europe (area including 8 countries).
•Achieved turnover of 210 mil. Euros in Wholesale.
Initiated and Implemented adidas HQ Operating Policies in the Area.
Launched new cooperations in Logistics, Marketing and Sales Networks.
Fostered Digital Marketing and Social Media Policy of adidas Group.
•Organized Champions League Final in Athens 2007
•Negotiated and booked Adidas Sponsoring for Beijing Olympics 2008.
•Reebok, brand and commercial launching in the Greek and Balkan Markets 2008. Doubled Reebok business in the Area within 2 years
1999-2005: Adidas Group: General Manager, Greece
•Achieved turnover of 80 mil.Euros.
•Achieved 1st Position in the Greek Sporting Market 2004-2006.
•Sponsor and Adidas Global Head organizer for the Olympic Games in Athens 2004.
•Greek Soccer Team Euro Champions 2004.
•Negotiated and achieved Reebok takeover by Adidas in Greece-Cyprus and the Balkan countries.
•Major Sponsorships Panathinaikos, PAOK, T&F, Greek Olympic Committee, Major Football and BB Players.
1993-1998 Adidas Group: Marketing Director and Strategic Buisiness Development Manager
Initiated a 4 year holistic Marketing Plan that led to acquiring major Brand assets in Football, Running and Basketball (Panathinaikos, Greek T&F Federation, Greek Olympic Committee, Panathinaikos Basketball, etc). that have increased consumer top of mind and adidas penetration in the Greek Sports Market. Adidas climbs from position 8 in the local industry board to position 2 (following Nike).
Academic Background :
Ph.D in Marketing - University of Macedonia, concluding Nov. 2020.
MBA (Master in Business Administration) – State Univ. of Texas, Houston, USA: Graduated with Honors 4.0 (1991).
MBA Thesis was published at the Int. Journal of Advertising, London, UK, Titled “A Mathematical model for Predicting Advertising Budgets at Industry level”. (Blessios, Swerdlow).
Bachelor in Economics – Aristotle Univ. of Thessaloniki, Greece. Grade “Excellent” 8 on a 10 scale. (1988)
•Born in Thessaloniki, Greece
•Has worked & lived in the US, and Europe.
•CEO & Regional Director of Greece-South East Europe of Int. Corporations (adidas, Under Armour, Sport 2000).
•Travels extensively around the world.
•Married, two kids Ioannis, Bachelor in Economics (Essex Univ.) – Angelika, studies Business at Surrey Univ. UK. Wife Katia, Ph.d holder in Chemical Engineering, Gen. Manager of Uzin Chemical Industry.
•Member of: American Marketing Association, Hellenic-American Association, Greek Chamber of Commerce, Member of the Greek Management Association.
•Extremely Fluent in English – Regularly addresses conferences-meetings, telcos, in English.
•Working Knowledge of French.
•Advanced skills at MS Office (Word, Excel, PowerPoint, Access), SAP. Very good user of tailor made professional information systems.
•Athlete, Handball player with participations in the National Team of Greece, Champion and Cup Winner of Greece.
Guest Speaker at the University of Macedonia, Greek Industrial Association, Greek Chamber of Commerce.